Recently there’s a new trend in technology especially in the field of assistant voice-powered gadgets like Amazon Alexa, Siri, Google assistant, Bixby and many more.
The big question is why we need these gadgets? They are more like a personal assistant, who interprets your commands and assists you in performing tasks.
Amazon is the major player in this industry, with its Alexa voice assistant. And Amazon is hardly alone. Google has been ramping up its voice-powered gadgets lineup followed by Apple with its HomePod with Siri.
They’re more accurate than ever, offer greater assisting capabilities, and are cost effective. Due to these functions, they are something marketers need to start caring about as these assistants are going to be a big deal in future.
Most of the people owning these assistants say that having one of these assistants lets them multitask more easily than before. It lets them do things more quickly as people find it easier to talk rather than picking the phone and typing.
These assistants are cloud-based programs that require Internet-connected devices along with related applications to work upon. Examples of such applications are like Siri on IOS devices, Cortana on Microsoft devices and Google assistant on Android devices.
They are based on artificial intelligence, machine learning, and voice recognition technology, due to which they can learn from user experience and improve their assisting capabilities.
IS YOUR PERSONAL DATA SAFE?
Besides having a number of advantages, these gadgets have the issue of the potential loss of privacy as these gadgets are always ‘on’ and listening and sometimes even recording the conversation for feedback.
Developers have found that these gadgets can be activated remotely to make them open random sites or even dial numbers. In fact, few developers were able to send hidden commands to Siri, Google’s Assistant and Alexa which were completely undetectable to the human ear. This means that these gadgets could be leveraged in devious ways if they fall in the wrong hands.
If you are willing to buy a digital assistant like Amazon’s Alexa, Google Home then do take a moment to ponder on how safe your privacy will be with these voice-activated assistants? They have been found to have privacy and security vulnerabilities so I hope you would not mind sharing your bank details with someone.
EFFECT ON CHILDREN
Nowadays children are attracted more towards these gadgets than their parents. These gadgets also support the ability to shop online and place orders through your account. This can be dangerous as children might not yet understand the rules of making purchases and using your credit card for purchasing something worth 5000$ or 5$.
Children are very curious and they tend to ask lots of questions. Rather than waiting for parents to answer the questions, a child can easily get their doubts solved by the help of these assistants. This can be a good thing or a bad thing based on the questions of the child.
SCOPE OF VIRTUAL ASSISTANTS
They have become incredibly popular in a short span of time and this unusual rise has made it difficult to fully understand its effects, especially on children. Although these Virtual assistants are always improving and ‘learning’, it is still unknown whether these assistants are boon or bane.
Reports suggest that virtual assistants will be the new way of managing PCs, smartphones, homes, cars in the upcoming time. Due to this developers are encouraged to enter this market in order to convert today’s “passive” assistants into tomorrow’s “active” smart agents. In the upcoming time, speculations are there that companies will be developing their own voice assistant to help solve issues pertaining to their industry. This will improve user experience and will bring our interaction with information to the next level.
At last, we would like to say that unless we invent something which wouldn’t be possible without voice, we are just repurposing online content for our ears.